Gearbox

Joystiq brings us a report from SXSW, a digital media conference, this morning on a panel that included a couple Borderlands devs. They discuss weapon creation in the game.

Corporate press releases are typically as useful as a butter knife in a gun fight. They're corporate propaganda. But sometimes there's some good details when you read between the lines.

Exhibit A: the fourth quarter press release from Borderlands publisher Take-Two Interactive Software (NASDAQ:TTWO). Say the suits:

I won a spot to play the game tomorrow by posting a comment on Shacknews. Got my confirmation email/phone call from Steve Gibson today. He said I'll get maybe 1-2 hours of play, depending on the how the press is doing, the gaming press will be there all day trying it out.

I guess this is enough to get me to un-lurk.

Giantbomb.com is featuring a contest this week to take two of its community memebers with Brad shoemaker to Gearbox to play Borderlands for an afternoon.

http://www.giantbomb.com/news/hey-want-to-play-borderlands-at-gearbox-th...

You just have to go, comment on the story (its how they run contests for some reason), and be able to get your but to the Dallas area by Friday.

Thanks to Herosresolve and Vintoks originally posting information about this on the forums. Gearbox is taking questions on Borderlands on the official forums and will answer some in an upcoming video.

A Tumblr blog called Superannuation tells us Gearbox Software has filed a slew of trademark registrations for game names, including one for War Hero. Don't the vast majority of FPS's focus on heroes in some sort of war?

I was wondering how gearbox decides to release new info, gameplay etc. Is there some reasoning, like for instance, I haven't seen any new guns in the gunopedia for a pretty long time now. Are they trying to save up the gameplay and info for one big announcement or are they just going to release the game with only dedicated fans interested in it?

I don’t know how many of you have been following Gearbox’s other project, Aliens: Colonial Marines. To those that are: good news!

A lack of news on the title prompted speculation that the game was nixed. Not so says Gearbox. They’re just too busy working on Borderlands.